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Based on the General Data Protection Regulation (GDPR); Law 3/2018 on Data Protection (LOPDGDD); Law 34/2002 on Information Society Services and Electronic Commerce (LSSI) and other applicable regulations, PONS CONSULTORES DE LA PROPIEDAD INDUSTRIAL, S.A. and PONS PATENTES Y MARCAS INTERNACIONAL, S.L. (together, hereinafter, “PONS IP”) as service providers, inform you, as website User, about the use of cookies on the website. PONS IP makes this Cookie Policy available to you in relation to the website operated under the domain (hereinafter, “the Website”).

1. What are cookies and how do they work

Cookies are small text files of informative nature that websites can use to make the user’s experience and browsing more efficient. These cookies are installed on the computer of the person accessing the website from any communication protocol (hereinafter, “the User”).

Sometimes cookies collect and process the User’s personal data, which is why the GDPR describes them as an “online identifier”. There are also other similar information storage technologies (scripts, tracking pixels or other plug-ins) that serve the same purpose as cookies.

2. How long cookies remain installed

As a general rule, the duration of cookies depends on their purpose, but in any case, they will be kept for a specific period of time, proportionate and limited to their purpose. Depending on how long cookies remain installed in your browser, they are classified as persistent cookies or session cookies.

3. Existing Types of Cookies

Cookies are classified into different categories depending on various factors, which are explained below. However, the same cookie may fall into several categories:

3.1 Cookies according to duration

Session cookies
These are cookies that expire when you leave the website, at which point the cookies are deleted from your browser. These cookies are used to link your actions on the website during browsing.

Persistent cookies

These cookies remain stored after you leave the website, for a more or less prolonged period, depending on the purpose of each cookie. For example, persistent cookies can remember your preferences for the next time you access the website.

3.2 Cookies according to source

Own cookies
Those that are sent to the User’s device from the website managed by PONS IP.

Third-party cookies

Those that are sent to the User’s device from services or providers external to the website managed by PONS IP.

3.3 Cookies according to their purpose

Security cookies
Security cookies help to detect suspicious or fraudulent activities and guarantee and support the security and functionality of the website.

Customisation or preference cookies
Preference cookies allow the website to remember information that changes the way the website behaves or looks, such as your preferred language or the region you are in.

Analysis or statistical cookies
Analysis cookies allow us to know the browsing habits and behavior of the User regarding the website, so that we can efficiently optimize the service.

Advertising, behavioural advertising
Marketing cookies are used to track visitors to the website. The purpose is to show ads that are “personalized” to the individual user and therefore more useful to publishers and third-party advertisers.

4. Types of Cookies used on the PONS IP Website

In accordance with the above, the website uses cookies to facilitate and optimize the User’s browsing, as well as to authenticate or identify the User when accessing the contracted services. Specifically, the following are used:

4.1 Own Cookies:

Technical or necessary cookies: As a User of the PONS IP website, you must accept this cookie to allow the service to continue functioning. They are strictly necessary to make it easier for you to browse our Website, as well as to ensure that the content loads efficiently on your device.

Analysis cookies: These cookies allow user traffic to be analysed by generating a user ID which is used to measure how many times a specific user visit a website. They also record when was the first and last time the user visited the Website, when a session was terminated, as well as the territorial origin of the user through the IP address.

4.2 Third-party cookies:

Browsing through the website may lead to the User being offered a link to another website or to an application or social networking website. Specifically, the PONS IP website contains cookies from Google Analytics and Hotjar, a third-party web analytics technology provider. These cookies are implemented on our website in order to strengthen the analysis and interpretation capabilities of the Site’s usage data.


ID, used to identify users for 24 hours after the last activity.
1 day
ID, used to identify users
2 years
Used to monitor the number of requests to the Google Analytics server when using Google Tag Manager.
8 hours
Used to detect if it is the first time the user reaches the domain
8 hours
This cookie is set when the User reaches a page with the Hotjar script for the first time and is used to give an ID to the user. This ensures that behaviour on subsequent visits to the same site will be assigned to the same user ID.
1 year and 8 months
This cookie remembers and loads the banner with the consent options.
8 hours
We try to determine the most generic cookie path to use when the Hotjar script is run, instead of the page name. This is done so that cookies can be shared between subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is deleted.
This cookie is set to remember the number of unique users who have visited the Website in the short, specified period of time in which it is active, one hour.
1 hour
The visitor cookie includes a unique visitor ID and the unique identifier of their account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, ensures that the visitor is tracked to the correct Pardot account. The visitor value is visitor_id in their Pardot account. This cookie has been set for visitors using Pardot’s tracking code.
1 year
f the Tracking Subscription preferences are enabled, the pi_opt_in cookie is set to true or false when the visitor subscribes or unsubscribes from tracking. If a visitor subscribes, the value is set to true, and the visitor’s cookie is added and tracked. If the visitor unsubscribes or ignores the subscription banner, the value of the subscription cookie is set to false. The visitor’s cookie is disabled, and the visitor is not tracked.
The visitor hash cookie contains the account ID and stores a unique hash. For example, the cookie name visitor_id12345-hash stores the hash “855c3697d9979e78ac404c4ba2c66533”, and the account ID is 12345. This cookie is a security measure to ensure that a malicious user cannot impersonate a visitor from Pardot and access the corresponding lead information.
This LPV cookie is set to prevent Pardot from tracking multiple page views on a single asset during a 30-minute session. For example, if a visitor reloads a landing page several times during a 30-minute period, this cookie prevents each reloads from being tracked as a page view.
30 minutes
A session cookie called a pardot cookie is set in your browser while you are logged into Pardot as a user or when a visitor accesses a form, landing page or page with a Pardot tracking code. The cookie denotes an active session and is not used for tracking.
1 year

5. Consent, configuration, deactivation, or deletion of cookies

When you visit our website for the first time, we will show you a pop-up window with a statement about cookies. As soon as you click “Accept”, you are agreeing to our use of the categories of cookies and plugins as described in this Cookie Policy.

You can change your cookie settings at any time here. In this way, you can change your privacy preferences by enabling or disabling each type of cookie.

You can disable cookies and/or delete them through your browser settings. However, please note that disabling some cookies may slow down the connection between PONS IP and the user, or make it impossible to offer you certain website features.

Find below the links to disable cookies in the main browsers:


Last modified in November 2021

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