The implementation of an appropriate strategy for a trademark is key to successfully market a product or service item.

At PONS Patentes y Marcas Internacional we help our clients choose the right trademark and we help protect and defend it by taking into account the positioning and the degree of internationalization of each company. Thanks to our extensive experience with thousands of companies we provide a comprehensive service that ranges from previous research, to determine the viability of the brand, to its registration in any country of the world.


These are the services we offer to our customers:

  • Investigation of the identities and likeness of distinctive signs and the elaboration of analysis reports previous to the registration and trademark viabilities.
  • Trademark portfolio audits for its optimization.
  • Defining what is the best registry strategy whilst keeping in mind all the products and services as well as the markets we are in interested in.
  • Spanish and European Community Trademarks, international applications and national applications in foreign countries.
  • Internationalization of registered protection under the best strategy.
  • Global monitoring of trademarks in order to detect if similar trademarks have been registered.
  • The defense of applications against oppositions, appeals, nullity and forfeiture actions brought on by third parties.
  • Filing of oppositions, appeals, nullity and forfeiture actions against third party trademark applications that can infringe the rights and interests of our clients.


Alberto Rabadán
Head of Trademarks and Domains