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Experts call for a reduction in the gap between marketing and legal departments when a brand is launched

Marketing marcas nueva ley

The Asociación de Marketing de España, in cooperation with PONS IP, held a conference this morning at Fundación PONS geared at analyzing the impact of the new Trademark Law on the marketing strategies of companies. During the meeting, the changes and opportunities brought about by the Trademark Law reform that came into force on January … Read more

Malaysia joins the Madrid System for the International Registration of Trademarks

mALASIA mARCAS

On September 27, Malaysia became part of the Madrid system and, in two months (from December 27, 2019), it will be possible to protect new trademarks by designating this country in the international application. Malaysia has become the 106th member of the Madrid System, which now covers a total of 122 countries in which it … Read more