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NOW AVAILABLE: EPISODE 2 OF THE PODCAST 'PRIVILEGIOS DE INVENCIÓN': TRADEMARKS IN THE NEW DIGITAL ECONOMY.

Ep2 Las marcas como valor estratégico para las compañías del siglo XXI

Óscar Casado, Legal Director Data & Digital Business at Telefónica: ‘Lawyers should be partners to businesses, not obstacles to innovation.’ This is the second episode of our podcast ‘Privilegios de Invención’ (Invention Privileges), which PONS IP wanted to devote to one of the most well-known intellectual property rights, as well as one of the most … Read more

WHAT ARE THE NEW MEASURES IN FORCE FOR PROTECTING TRADEMARKS AGAINST BAD FAITH PRACTICES?

TRADEMARKS IN ASIA

China is the first economy in the world, a title directly related to the settlement and constant improvement of the country’s legal framework on Intellectual Property and as such, it has recognized the importance of innovation, knowledge and Intellectual Property to strengthen its economy. In line with the latest reforms implemented, new updates have now … Read more

DONUTS AND THE SCHOOL BAG: LITTLE WIT IN THE HEAD MAKES MUCH WORK FOR THE FEET

Bimbo VS Ducesol

Many will remember that 70’s TV commercial, where a kid is on his way to school and realizes he had forgotten his lunch… and something else: ‘the donuts!…and the wallet!.’ Well, Bimbo (which acquired Panrico) won’t forget that, on 1 September 2021, the EU General Court’s ruling T-697/20, dismissed the company’s appeal against the EUIPO’s … Read more