Implementation of the Junk Food Law in Colombia and Its Impact on Brand Strategy and Innovation
On July 30, 2021, the President of the Republic of Colombia ratified Law 2120 of 2021 ‘Whereby measures are adopted to promote healthy food environments and prevent non-communicable diseases and other provisions are adopted,‘ commonly known as the Junk Food Law, as its purpose is to promote healthy food environments in the country. The purpose … Read more