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The Branding Observatory analyses the importance of more human relationships between brands and people in its 11th edition

Madrid, 19 April 2023. At a time when technology is achieving major developments, brands have to establish increasingly human and close relationships with their audiences and communities. This is one of the main lessons learned from the 11th edition of the Branding Observatory held on 19 April at the Espacio Fundación Telefónica in Madrid. This … Read more

Intellectual Property and challenges on the path towards a better and more sustainable future for all

The Sustainable Development Goals (SDGs) defined by the UN General Assembly mark the path we must follow to reduce inequality and protect the planet. For this reason, the challenges for the next seven years in view of the 2030 Agenda will focus on sustainable production, conscious consumption, access to health and overcoming technological gaps. Efforts … Read more