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IAM Patent 1000 highlights “the unwavering dedication of the PONS IP team” in 2024

The PONS IP team has been included, for yet another year, among the leading IP consultants in the IAM Patent 1000 2024 – The World´s Leading Patent Professionals, the annual benchmark magazine for professionals in the sector. The ranking, based on analysis and interviews with both clients and companies in the sector, considers that “given … Read more

PONS IP strengthens its position among the best consulting firms in the Leaders League’s “Best Law Firms & IP Agencies”

Leaders League, an international rating, market research and ranking agency originating in France, has published its 2024 ranking of the best intellectual property law firms, agencies and consulting firms in Spain. The ranking is based on data from 2023 and also considers the most outstanding professionals in each of the areas related to intangible asset … Read more

PONS IP confirms its position as a benchmark in patent management

Managing Intellectual Property (MIP), a reference worldwide publication in the field of intellectual property, has recently published the 2024 edition of its prestigious IP Stars ranking with a list of the leading firms in patent prosecution. The ranking recognises the best IP management firms. Thanks to the work of our Patent Department, led by Ana … Read more

A myriad of Sui generis rights in the agricultural sector

Observation in the agricultural environment has always been a relevant aspect for those involved in modelling plant growth and development. In the agricultural sector, the reward for the great efforts of farm owners does not usually translate into high numbers that encourage current farmers and motivate young people to invest and commit to this primary … Read more

The importance of visual impression in fashion trademarks: the case of Scalpers vs Harper & Neyer

On 17 November 2022, the owner HARPER & NEYER SL (hereinafter “Harper”) filed European trademark application No. 18797402 for the following goods in class 25:Clothing; Footwear; Headgear; Parts of clothing, footwear and headgear. Scalpers Fashion, S.L. (hereinafter “Scalpers”) filed an opposition against all the goods in the above-mentioned application on the basis of its previous … Read more

How McDonald’s lost the exclusivity of the BigMac trademark to designate its chicken products, or the importance of proving trademark use in the European Union

The Judgment of the General Court in case T-58/23 | Supermac’s/EUIPO — McDonald’s International Property (BIG MAC) has recently been published in relation to European Union trademark no. 62638 “BIG MAC”, owned by McDonald’s (hereinafter, the McDonald’s Trademark), which we understand to be of great importance for understanding the importance of the use of trademarks … Read more

PONS IP highlights intangible assets at the I Startups OLÉ Marbella

The intellectual property consulting firm PONS IP has participated in the first Startup OLÉ held in Marbella. Through the dual representation of the Strategic Counselor of PONS IP, Luis Ignacio Vicente, and the Sales Manager of PONS IP, Rocío Peris, they highlighted the importance of having a suitable protection of intangible assets by startups. The … Read more

Sustainability, artificial intelligence and industrial property, in the spotlight at the 42nd edition of ECTA

ECTA, European Communities Trademark Association, held the 42nd edition of its well-known Annual Conference in Antwerp, an event in which Isabel Cortés, Director of International Projects at PONS IP, actively participated as a member of the “International Trade Committee”, along with other notable professionals specialised in industrial property and trademark management from leading law firms … Read more

Successful 2nd edition of the WAIQ course at Harvard Law School

The Strategic Adviser at PONS IP, Luis Ignacio Vicente, and the PONS Business School have officially brought down the curtain in Boston on the second edition of the course WAIQ which took place at Harvard School Law thanks to the partnership agreement between the Real Colegio Complutense and Harvard University to teach the course “Web3, … Read more

Financial Times includes PONS IP among the best patent firms in Europe

PONS IP has been included in the British newspaper’s prestigious list of “FT Europe’s Leading Patent Law Firms 2024”, a ranking that has been compiled since 2019 by the renowned economic news source, Financial Times, in collaboration with the world’s leading statistics portal, Statista. Only 10 other firms in Spain join PONS IP on this … Read more

A PONS IP patent, recognised as the best invention by a female inventor at the Third Edition of the SPTO Awards

The Spanish Patent and Trademark Office (SPTO) hosted the awards ceremony for the Awards for the Best Inventions Protected by Industrial Property Rights at the EOI headquarters. This event celebrates its third edition in 2024 and its main goal is to recognise the work of researchers and innovators, as well as their inventive and creative … Read more

Carmen González breaks into the ranking of the 250 most prominent women in the world of intellectual property

Carmen González, Manager of Trademarks and Brand Intelligence at PONS IP, has been included in the ranking of the top 250 professionals in the world of intellectual property according to the specialised publication Managing IP, known as Top 250 Women in IP. This recognition, which in Spain only eight women in our country have been … Read more

“Smart” governance of AI, key to the debate on privacy and intellectual property at the Lefebvre AI, Law and Business Congress

The first AI, Law and Business Congress organised by Lefebvre, a software and legal content company specialising in the legal sector, brought together dozens of top AI experts, lawyers from leading firms and legal professionals from the business sector at a single event in collaboration with PONS IP and several other leading Spanish legal firms. … Read more

Guillermo Criado, new Director of International Business Development at PONS IP

PONS IP, a global consulting firm specialising in Intellectual Property, has appointed Guillermo Criado as Director of International Business Development in order to reinforce the consulting firm’s internationalisation strategy. This appointment, newly created in PONS IP, follows the recent integration of SILEX IP and represents key strengthening of human capital within the International Area at … Read more

PONS IP and AEPLA join forces to foster technological sovereignty in Spain with innovation projects aimed at sustainability of the agri-food sector

PONS IP, a leading consulting firm specialising in comprehensive advice on intellectual property and new technologies for Spain, Europe and Latin America, and Asociación Empresarial para la Protección de las Plantas (AEPLA, Business Association for Plant Protection), an industry organisation that represents companies dedicated to plant health, conventional plant protection products, biosolutions, biotechnology, and digital … Read more

Software Protection | A holistic vision

By now there is no doubt that software is an essential element for economic growth. However, it still generates many doubts related to its legal protection and the exploitation of the rights of these intangible assets, and it is vital to understand the different forms of protection available and how to implement effective strategies. Software … Read more

Intellectual property and prompts: how to protect people who ask machines questions?

Almost without realising it, prompts have gone from being complete strangers to becoming part of our technological vocabulary. All of us can ask Chat-GPT questions, interact with it, and thus generate prompts. However, as the complexity of the task asked of the tool increases, or as greater specificity of the results is required, the prompts … Read more

PONS IP brings together public and private sector leaders to celebrate World Intellectual Property Day

PONS IP, a global intellectual and industrial property consulting firm, has held a meeting at the PONS Foundation with the participation of experts and public officials from the sector such as WIPO Green and the Spanish Patent and Trademark Office, , together with leaders in business projects such as Trovant and Molecor , coinciding with … Read more

PONS IP integrates SILEX IP to lead the intellectual property sector in Spain

PONS IP, a global consulting firm specialising in intellectual property, has announced the integration of SILEX IP, a firm specialising in patent and trademark registration, with the aim of consolidating PONS IP’s current leading position as the top intellectual property consulting firm in terms of volume of both national and European Union trademark applications, as … Read more

The Legal 500 includes PONS IP in its reference ranking given its “exceptional” work in the patent sector

PONS IP, the leading national consultancy firm in intellectual property has recently been recognised by The Legal 500 in its reference list of the best law firms in the world, highlighting its value in the area of patents. In this regard, The Legal 500 places special emphasis on PONS IP’s Patent, Technological Development and Innovation … Read more

Technological sovereignty in a “deeptech” world, under debate at Transfiere 2024

PONS IP, leading consultancy firm in comprehensive advice on industrial and intellectual property and new technologies for Spain, Europe and Latin America has once again participated actively in the Transfiere Forum, the main R&D&I meeting in Southern Europe held in Malaga at the FYCMAheadquarters, with the moderation of a round table organised by the CSIC, … Read more

Automated industry that breaks down barriers: PONS IP’s new European project

PONS IP, the leading national consultancy firm in intellectual property, is participating in the EU-funded project Mari4_YARD. Running until the end of 2024, this EU-funded project through the Horizon 2020 framework aims to make the most of the Internet of Things (IoT), mobile and ubiquitous ICT tools and robotics to develop user-centric solutions for flexible … Read more

Intellectual property: Legal certainty for your ideas, creations and developments

What is Intellectual Property? Intellectual Property rights are present in musical, literary, visual, photographic and audiovisual works, and even in software, websites and databases, and both in physical and digital environments. Intellectual Property in organisations Its presence in the daily undertakings of organisations can be found in advertising content, original documents such as guides, downloadable … Read more

Trade Secrets, strategy every step of the way

All companies generate various types of information, the most important being information that, given its content, is linked to the company’s competitive advantages. How can you protect that information to avoid the loss of competitive advantage? In many cases, by keeping it a secret. Trade Secret, a strategic asset Trade secret is one of the … Read more

Isabel Cortés, at the annual high-level meeting between ECTA and EUIPO in Alicante

ECTA (European Communities Trademark Association) and the EUIPO (European Union Intellectual Property Office) met for yet another year in the traditional bilateral meeting between one of the sector’s main international professional associations and the EUIPO. The meeting took place at the headquarters of the European Trademark Office in Alicante and focused on discussing upcoming objectives … Read more

PONS IP, partner of the European project led by the Community of Madrid aimed at research with advanced therapies for bone regeneration

The School of Medicine at the Universidad Autónoma De Madrid hosted the Kick-off meeting for the ORTHO-ALLO-UNION European research project with advanced therapies, led by the Puerta de Hierro Majadahonda and La Paz public hospitals under the coordination of the Madrid Health Service (SERMAS). Over the next five years, up to 18 leading clinician and … Read more

Senior management in healthcare must be leaders in the transformation of the healthcare system to support the incorporation of artificial intelligence

“The presence of technology and Artificial Intelligence creates new opportunities with respect to data management and information analysis, which is of great importance for Healthcare Management. However, its application, processing and management presents not only great advantages, but also enormous challenges,” says José Soto Bonel, President of the Spanish Society of Senior Management in Healthcare … Read more

Carmen González Candela, finalist for best trademark professional at the Managing IP Awards 2024

Carmen González Candela, Director of the Trademark and Brand Intelligence Area at PONS IP, has been nominated in the category of “Practitioner of the Year (Patent & Trademark Attorney Firms)” for the Managing IP EMEA Awards 2024. Along with nine other professionals in the sector, she must wait until 11 April, when the awards will … Read more

Do you know the latest updates on cookies?

What are cookies and how do they work? What are cookies? Cookies are temporary files that are installed on the device of the user who accesses websites. They usually have several purposes, sometimes for identification and other times to analyse the behaviour or conduct of the individual browsing the Internet. In essence, these types of … Read more

COTEC presents the roadmap for a responsible use of generative AI in companies

PONS IP, a leading national consultancy firm in intellectual and industrial property, has participated in the presentation, available here and held at the Cotec headquarters, of the report ‘Responsible use of generative AI: its business utility and its approach in large-scale language models (LLM)’. The document, which can be downloaded here, is the result of … Read more

Triple recognition for PONS IP professionals in the WTR 1000 of 2024

PONS IP once again has triple representation in the 2024 edition of the WTR 1000 -World’s Leading Trademark Professionals-, a list that is already a benchmark within the intellectual property sector worldwide and which each year individually recognises the main professionals of the leading companies in the sector on the major markets at a global … Read more

Isabel Cortés becomes Chair of the INTA Harmonization of Trademark Law and Practice Committee

Isabel Cortés, Director of Institutional Relations and Projects at PONS IP, has been recently appointed Chair of the Harmonization of Trademark Law and Practice Committee at the International Trademark Association (INTA). Today, this non-profit association has become a reference in the sector and represents more than 6,400 organisations from 81 countries and 36,000 professionals, bringing … Read more

Mango, Miró and NFTs: a disappointing ruling against the foundations of intellectual property

The 9th Commercial Court of Barcelona has rejected the claims of VEGAP, which brought an action against Punto Fa, S.L. (owner of the “Mango” trademark) for infringing the moral and exploitation rights of Antoni Tàpies, Joan Miró and Miquel Barceló, and has concluded that Mango carried out a legitimate, fair and innocuous use by creating … Read more

Companies and FEDIT Technology Centres analyse the challenges of the future of mobility at the PONS Foundation

The Spanish Federation of Technology Centres (Federación Española de Centros Tecnológicos, or Fedit), is working together with the PONS Foundation on an initiative called Conecta Tecnología (#conectatecnología), which aims to facilitate the connection between Technology Centres, as R&D&I providers, and companies that need technological and innovation solutions to improve their competitiveness in certain strategic areas. … Read more

PONS IP highlights intellectual property and technological sovereignty in Science for Industry together with CSIC, Wayra and Acciona Energía

PONS IP, a global intellectual property consulting firm, held a meeting within the framework of “S4i Science for Industry” which brought together at La Nave de Madrid Madrid heads of innovation and technology transfer from the main universities, research centres, corporations and investors in deepscience in Europe in order to promote a discussion on the … Read more

“The collection of data for medical cases must be consensual, informed and free”

PONS IP, a leading national intellectual and property consultancy, has participated in the neurocomputing event organised by the Working Group of the Artificial Intelligence and Big Data Commission of AMETIC and held at the PONS Foundation under the title ‘The power of connecting the brain to the machine’. During the meeting, different laboratories were held … Read more

Fantasía Hoteles wins its legal battle against Levantur for the “Fantasía” trademark

The General Court of the European Union (EGC) recently issued two rulings dismissing the two appeals filed by Levantur, thereby confirming the invalidity of those trademarks registered by Levantur. This confirms the triumph of the Fantasía Hoteles hotel company, represented by PONS IP, which sought the invalidity of these trademarks before the EUIPO as they … Read more

Luis Ignacio Vicente enters the 300 Global Leaders 2024 ranking

Luis Ignacio Vicente, Strategic Advisor of PONS IP, Spain’s leading intellectual property consulting firm, was chosen as one of the 300 most relevant strategic industrial property leaders in the world. Since 2009, the IAM Strategy 300 Global Leaders list has included leading business professionals from the private sector, consulting and other specialised service providers in … Read more

PONS IP launches “Due Diligence PONS IP”, an online self-diagnosis solution to measure the level of management and protection of intangible assets

PONS IP, a global consulting firm specialising in intellectual property, has launched Due Diligence PONS IP, an online self-diagnosis solution for intellectual property and data assets that was created with the aim of strengthening the protection of innovation and the market position in the business sector. This new launch occurs within the framework of PONS … Read more

PONS IP brings together scientists, engineers, economists and lawyers to create the first Unit in the legal sector specialised in Technological Innovation Consulting

PONS IP, a global consultancy firm specialising in Intellectual Property, has announced the creation of a new department called “Technological Innovation Consultancy” made up of professionals from the fields of digital law, economics, science and intellectual property to expand its portfolio of IP-relates services through this newly created pioneering area in Spain. With this decision, … Read more

Patents, trademarks and startup finance

To mark the end of the year and the review that we all do at this time of year, we are bring back the report jointly produced by the European Patent Office and the EUIPO (published last October), which contains a more than interesting analysis of how intellectual property rights affect the development of European … Read more

The Lex Fellowship at PONS IP; the arrival of talent to the legal sector

PONS IP, a global consulting firm specialising in Intellectual Property, has welcomed a delegation of US students from the international program The Lex Fellowship at its Madrid headquarters with the aim of presenting the services of the company’s Legal Department team and its work methodology. Most of the conference consisted of the analysis of a … Read more

“Startups need to remember the importance of having an IP strategy from an initial stage”

PONS IP, Spain’s leading global consultancy firm specialising in Intellectual Property, and VACIERO, a national firm offering legal, economic-financial and auditing services, brought together some of the leading startup experts at the PONS Foundation at a meeting aimed at discussing and presenting solutions for companies to optimise the development of their own innovations. The startup … Read more

Moving towards an emission-free world thanks to AI, the objective of the IATES project in which PONS IP collaborates

The meeting of the 4th Monitoring Committee of the #IATES project (Artificial Intelligence for the Sustainable Energy Transition) took place at the University of Granada last Thursday. This project is led by Iberdrola and PONS IP is part of the Technical Office, along with representatives from key companies, universities and research entities that make up … Read more

The role of Intellectual Property in technological sovereignty

Today Fundación Cotec para la innovación presented a document on Technological Sovereignty, the result of a Working Group coordinated by the PONS IP consulting firm Fundación Cotec para la innovación presented the study titled Technological sovereignty and intellectual property at its headquarters today.This study is the result of a Working Group coordinated by the Pons … Read more

Industrial Design: Because appearance also matters

What is Industrial Design and why protect It? In a legal sense, an industrial design constitutes the ornamental or aesthetic aspect of an object. It may consist of three-dimensional features, such as shape, or two-dimensional features, such as patterns, lines or colours. Industrial design protection enables the owner to prevent third parties from making, selling … Read more

Data, the protagonist of Global Mobility Call

Today marks the start of Global Mobility Call, one of the major events on mobility and one that will involve up to 10,000 professionals from around the world, nearly 500 speakers and 104 key companies in the development of mobility. In this new edition, PONS IP participated in the panel moderated by Strategic Advisor Luis … Read more

Branding Observatory returns to Barcelona to analyse the importance of establishing more humane relationships between brands and people

In recent years technology has experienced phenomenal growth, achieving outstanding creations. Due to this growth, it is imperative for brands to establish relationships that are increasingly humane and friendly with their audiences and communities. This was among the main conclusions of the most recent edition of the Branding Observatory in Barcelona, which was hosted on … Read more

PONS IP Colombia celebrates 10 years transforming ideas into assets of value in Latin America

The PONS IP Office in Colombia has celebrated the tenth anniversary of its commitment to Latin America as a strategic market with the creation in August 2013 of the Latam Desk, which brought with it the opening of its own office in Bogotá. This important anniversary for the intellectual property consulting firm represents the consolidation … Read more

PONS IP, sponsor of the 1st International Congress on Industrial Property and Advertising in the Fashion Sector

The first edition of the International Congress on Industrial Property and Advertising in the Fashion Sector will be held from 4 to 5 October and aims to provide a comprehensive picture of the convergence between the legal world and the fashion industry. At PONS IP, we will participate as sponsors along with Rey Juan Carlos … Read more

Dual representation of PONS IP at Patents Week 2023, a national meeting of reference on industrial property at the Canary Islands

Patents Week 2023 will be held in Las Palmas de Gran Canaria from Monday, 2 October to Friday, 6 October. PONS IP will participate together with other innovative companies, universities, and leaders in the sector to analyse innovation, research and patents based on the experiences offered by experts at the event. This will be the … Read more

Luis Ignacio Vicente, among the 300 most influential industrial property professionals in the world

Luis Ignacio Vicente, current Strategic Advisor of PONS IP, has been included in the prestigious list of the three hundred most influential professionals in the world, known as IAM 300 The World’s Leading IP Strategits 2023. This important ranking, which includes only Spanish 8 executives this year, has been choosing since 2009 the main leaders … Read more

The EcoFood 2023 project achieves the largest Axis 1 financial allocation in the Agri-Food PERTE

The 41 million Euro investment granted will have an impact on nine value chains in the food sector through 70 companies in 12 autonomous communities. AVS CONSULTING and PONS IP, leading consultancies in their respective fields of management of public aid for R&D and technology and industrial property management, respectively, have announced the provisional award … Read more

ANDEMA renews its trust in PONS IP as the jury for its 2nd Journalism Awards

Madrid, 15 September 2023.- The Association for the Defence of Trademarks (ANDEMA) has announced its list of jury members for the 2nd edition of the Javier Navarro Journalism Awards. This list includes professionals from the world of trademarks and industrial property, as well as those in journalism and communication. For the second year in a … Read more

Legal Branding: Develop the full potential of your trademark

Logo Legal Branding de PONS IP

In today’s dynamic business world, standing out and differentiating oneself from the competition is key to the success of any organisation. Trademarks play a fundamental role in this regard, since it is through them that consumers perceive the quality, reliability and uniqueness of a company, product or service. In this article, we will explore the … Read more

The truth behind intellectual property rights and copyright of fictional characters: Who owns the rights to a fictional character?

In the world of artistic creation, a recurring question comes up among industry professionals: To whom does a fictional character belong? What is protected by copyright and what is not? Today at PONS IP we explore the complex reality of intellectual property rights and copyright of fictional characters. It is first important to note that, … Read more

PONS IP is recognised at the IP&TMT Awards 2023 as the Best Law Firm of the Year in Patents and with the Best Lawyer in Life Sciences

Madrid, 14 July 2023.- PONS IP, a global consulting firm specialised in Intellectual Property, was awarded two new and important recognitions for the company’s outstanding performance in the last year. These awards were presented at the gala ceremony of the third edition of the Iberian Lawyer IP&TMT Awards convened by the prestigious legal publication Iberian … Read more

Though you might not know it, essential patents will affect your business

We live in a connected world, and it will become even more so as time goes on. Today we depend on mobile phones, and we cannot imagine computers without Internet access. Cars and televisions are also already connected; however, thanks to the “Internet of Things”, in a few years it will also be difficult to … Read more

Leaders in customer service and work quality, according to the 2023 IAM Patent 1000

The industrial property sector’s main publication in the area of patents, IAM Patent 1000 2023 – The World’s Leading Patent Professionals, has released the results of its analysis this year in which, in its 2023 edition, they once again highlight the performance of our consulting firm, as well as the efforts of five of our … Read more

Optimise R&D&I Management by incorporating an Intellectual Property strategy: Promoting the Growth and Protection of your Intangible Assets

In a highly competitive business environment, the strategic management of R&D&I is essential for the success and sustainable growth of companies. One of the key tools for optimising this process and maximising results is the incorporation of Intellectual Property. At PONS IP, we have developed a unique methodology based on our specialised knowledge, enabling companies … Read more

PONS IP consolidates its leadership position in the 2023 edition of the Leaders League ranking of “Best Law Firms & IP Agencies”

Leaders League, an international rating, market research and ranking agency originating in France, has published its ranking of the best intellectual and industrial property law firms, agencies and consulting firms in Spain in 2022, together with the most outstanding professionals in each of the areas related to intangible asset protection. In total, ten professionals from … Read more

“We must economically evaluate our brands to facilitate strategic decision-making”

1. You have been the General Manager of Pons IP Spain since 2010. What is the most significant change you have noticed in legal practice over the past years? I would highlight the profound change that the digital transformation is bringing about in the legal practice of our sector. This trend, accentuated since and because … Read more

New EU project DOME to deploy a Distributed Open Marketplace for Cloud and Edge Services in Europe has started

A Consortium of 39 European organisations from 14 countries launched the new project DOME to support cloud-to-edge infrastructure and services in Europe. The project is aiming to create a single portal of access for trusted Cloud and Edge services stakeholders, from providers to consumers and with strong focus on user-friendliness, inclusion and equality principles. DOME … Read more

PONS IP will help internationalise companies through the protection and monitoring of intangible assets in ICEX eMarket Services

PONS IP, a global consulting firm specialised in Industrial and Intellectual Property, is already part of the ICEX eMarket Services Directory. This internationalisation support platform is presented as a fundamental tool for the internationalisation of Spanish companies, especially SMEs whose main objective is to facilitate international sales through online channels and, in particular, encourage the … Read more

Attention Innovators: New Rules for Patents

In the coming months, we will witness many new developments in European patent standards. Today 1 June marks the first milestone in which, after a process lasting more than 50 years, there will a patent with validity in almost all the countries of the European Union, this patent being known as the “Unitary Patent”. This … Read more

The challenge and opportunity to regulate AI

At the IV International Expansion Forum last Thursday, Columbia University professor Rafa Yuste stated that the combination of artificial intelligence (AI) and neuroscience will allow us to “get into the brain and change it”. Furthermore, we are already seeing the radical change that the application of tools like ChatGPT will bring to education, and to … Read more

PONS IP is promoting the world’s first “Summer Course” at Harvard that combines technology with the legal and ethical aspects of Web3, AI and Quantum Computing

PONS IP, with the support of our training division, the PONS Business School and the collaboration of the RCC at Harvard University, has announced the launch of the first Summer Course on web3, Artificial Intelligence and Quantum Computing. These three technologies are grouped together in a new concept that the course calls “WAIQ”. This four-day … Read more

Parody or trademark infringement?

It is increasingly common to find creations that refer to recognised trademarks on social design platforms. These environments allow designers and creators to showcase their personal and professional work. The key to success is to differentiate oneself and draw the public’s attention. Today we present a proposal on Behance and explain its legal implications in … Read more

PONS IP, partner of the Biovegen Technology Platform for Plant Biotechnology

PONS IP, a leading consulting firm specialised in offering comprehensive advice on industrial and intellectual property and new technologies for Spain, Europe and Latin America, is already part of the Technology Platform for Plant Biotechnology, BIOVEGEN. This benchmark public-private partnership exists in the plant innovation ecosystem and currently brings together 172 entities from the agri-food … Read more

World Industrial and Intellectual Property Day: “Women and IP: Accelerating innovation and creativity”

Today, April 26, is World Industrial and Intellectual Property Day and we at PONS IP wanted to join this celebration by releasing a new episode on our “Invention Privileges” podcast channel. On this occasion, we had the privilege of having three of the most authoritative voices in the field of innovation and Industrial Property in … Read more

PONS IP consolidates its position as a benchmark in trademark processing and management in IP Stars 2023

Managing Intellectual Property (MIP), a global reference publication in the field of industrial property, recently published the 2023 edition of its prestigious IP Stars with a list of the leading trademark processing firms and recognising the work of the best IP legal services firms in the last year. For the seventh consecutive year, the Trademarks … Read more

The Branding Observatory analyses the importance of more human relationships between brands and people in its 11th edition

Madrid, 19 April 2023. At a time when technology is achieving major developments, brands have to establish increasingly human and close relationships with their audiences and communities. This is one of the main lessons learned from the 11th edition of the Branding Observatory held on 19 April at the Espacio Fundación Telefónica in Madrid. This … Read more

Intellectual Property and challenges on the path towards a better and more sustainable future for all

The Sustainable Development Goals (SDGs) defined by the UN General Assembly mark the path we must follow to reduce inequality and protect the planet. For this reason, the challenges for the next seven years in view of the 2030 Agenda will focus on sustainable production, conscious consumption, access to health and overcoming technological gaps. Efforts … Read more

PONS IP dispels the greatest myths about software patentability

PONS IP, a global consulting firm specialised in Industrial and Intellectual Property, held the meeting “Software Ownership: The challenge of protecting New Technologies” at the PONS Foundation headquarters together with more than 150 attendees. The aim of this meeting was to shed light on the different ways of protecting software, as well as to dispel … Read more

Energy Transition, Opportunities and Challenges

Technological advances in humanity are part of the ongoing evolution of our societies: from the change in manual labour at factories, to steam engines that were more efficient and enabled goods to be mass-produced, thereby promoting the set-up of production lines that allowed societies to grow rapidly; and even the design of microchips that nowadays … Read more

Key changes of the Draft Amendments to China’s Trademark Law

Since its implementation on 1st March, 1983, the current Trademark Law of China has been revised for four times in 1993, 2001, 2013 and 2019. On 13th January 2023, the China National Intellectual Property Administration (CNIPA) released the Draft Amendment to the Trademark Law of the People’s Republic of China for public comment which ended … Read more

Improvement in financing, talent attraction and industrial property, the virtuous triangle of the new Startup Law

PONS IP, a global consulting firm specialised in industrial and intellectual property, held a hybrid meeting at the PONS Foundation headquarters with nearly 150 professionals from the field of innovation and business with the aim of conducting an initial assessment of the application of the Startup Law in Spain and analysing the pending challenges after … Read more

Taking advantage of the arrival of the Unitary Patent in innovative companies. The European Patent Office EPO, Acciona Energía and PONS IP share their tips with us

PONS IP, a global consulting firm specialised in industrial and intellectual property, held a virtual meeting with 128 connected users to discuss the entry into force of the Unitary Patent by the EPO and Acciona Energía, with the aim of addressing key concepts, changes and benefits that this system will offer to innovative companies with … Read more

Public Agencies and Companies agree on the importance of promoting Spain’s technological sovereignty at the Second CEIM Innovation Summit

Aiming to showcase the region of Madrid and its companies as the central axis of innovation and digitalization, the Business Confederation of Madrid (CEIM) hosted the second Innovation Summit with the backing of the Community of Madrid and the collaboration of PONS IP. The summit is an annual event which focuses on important matters expected … Read more

PONS IP, sponsor of the RedOTRI Seminars at Feria Transfiere 2023

PONS IP, a leading consulting firm specialising in comprehensive advice on industrial and intellectual property and new technologies for Spain, Europe and Latin America, has renewed its commitment to RedOTRI , acting as a sponsor of its Technical Seminars for yet another year. These Seminars will be held on 15 and 16 February within the … Read more

Necessity, opportunity and responsibility: this is how we experienced the “Legal Aspects of the Metaverse” presentation at ICAM

The Madrid Bar Association was the venue for the last stop of the “Legal Aspects of the Metaverse” on its specific roadshow of presentations that began last November. This also coincided with its editorial launch by La Ley, one of the first manuals on legal aspects of the metaverse and associated technologies, written by professionals … Read more

PONS IP once again leads the historical trademark ranking in the EU for the 27th straight year

From the 127 European Union trade mark applications sent by fax to the old OHIM in 1996 to the nearly 10,000 annual applications registered in the European Union Intellectual Property Office (EUIPO) by e-filing in 2022, a great deal has changed in the industrial property sector and the economy in Spain. Almost all of these … Read more

PONS Foundation launches its scholarship programme for the 2023-2024 academic year

Like every year for the past 17 years, PONS Foundation directs all its efforts to raising awareness of the importance of social progress in business innovation, R&D&I research, road safety awareness and the defence of Industrial and Intellectual Property, and it opens the scholarship period for the next academic year. Thus, the Foundation establishes different … Read more

PONS IP receives the update of its ISO/IEC 27001:2013 CERTIFICATION for its Information Security Management

PONS IP, a global consulting firm specialised in Industrial and Intellectual Property, received at its Madrid headquarters the update of the ISO 27001 Information Security Management Systems certification. This certification attests that the PONS IP S.A. legal entity reinforces the protection of the data of both its clients and of all the information generated during … Read more

PONS IP places industrial property at the centre of the debate to promote Madrid’s innovative ecosystem at CEIM

This morning, CEIM, the Business Confederation of Madrid, brought together at its headquarters more than one hundred representatives of Madrid’s innovative ecosystem with the aim of gaining insight into the business climate in Madrid and learning about their vision of the city’s potential as a destination for startups and foreign talent. In this event, these … Read more

Trends in Privacy and Data Protection

With the start of the new year, we always weigh up what happened over the past 365 days, reviewing not only the present, but also what is to come. The same thing happens in matters of privacy and data protection, which is why we have decided to take a look ahead and see what topics … Read more

PONS IP receives students from the Infinite Spur programme at the PONS Foundation

PONS IP, a global consulting firm specialised in Industrial and Intellectual Property, received a delegation of undergraduate and graduate students from the Inter-American University of Puerto Rico’s Faculty of Business and MBA at the PONS Foundation headquarters. These students participate in the Infinite Spur international programme, an international education organisation with an international education programme … Read more

Administrative Invalidity and Revocation of Trademarks in Spain

Starting 14 January, applications for the invalidity and revocation of Spanish trademarks, trade names or international trademarks with effect in Spain must be submitted to the SPTO, except in the case that the counterclaim is used in a legal proceeding previously lodged for infringement. Therefore, the Spanish Patent and Trademark Office will be the competent … Read more

Agreement with the Packaging Cluster to improve sector competitiveness through Industrial Property

PONS IP, a leading consulting firm specialising in comprehensive advice on industrial and intellectual property and new technologies for Spain, Europe and Latin America, and the Packaging Cluster, an organisation that brings together more than 100 active members among companies, knowledge centres and entities that represent the sector’s entire chain of value, have signed a … Read more

Who is the author of results made with the support of Artificial Intelligence models?

Artificial Intelligence (AI) already has a major influence in creative processes. In recent months we have seen the emergence of applications that help us write in several languages, such as Bloom, that automatically create text-based images, such as Dall-E, and which aid IT developers write better code, such as Copilot. The business models of these … Read more

PONS IP is taking part in the book entitled Legal Aspects of the Metaverse

Starting Monday Legal Aspects of the Metaverse will officially be one of the first handbooks about the legal aspects of the metaverse and the associated technologies available in Spain and worldwide. Once again, with this publication PONS IP has managed to position itself as a benchmark in the knowledge, analysis and studies intimately linked to … Read more

UNITARY PATENT: 10 Key Concepts

We are getting closer and closer to the entry into force of the Unitary Patent system, but there are many doubts remaining and important concepts that we need to be clear about. As such, below you will find a clear and detailed breakdown of the 10 key concepts about the Unitary Patent that you cannot … Read more

EcoFood2023, the largest Spanish innovation proposal aimed to the Agri-Food PERTE is born

AVS CONSULTING and PONS IP, leading consultancies in their respective fields for the management of public aid for R&D and management of technology and intellectual property respectively, have launched EcoFood 2023, the largest innovation ecosystem in the Spanish agri-food sector with nearly 100 member companies that will apply for the next call of the Agri-Food … Read more


The current director of the Patents, Technological Development and Innovation Department, Ana Herrera, has been included for the first time in the important Managing Intelectual Property (MIP) known as “Rising Stars”. This list recognizes the best talents from the international industrial property sector in more than 50 jurisdictions from across the world. A graduate in … Read more

Carmen González: “We have to be vigilant and act now against unauthorized uses of our brand in settings like the metaverse”

Fundación PONS has recently hosted the third workshop within its Series on Innovative Technologies to support SMEs: “The Metaverse applied to companies – What possibilities does it offer your company?” in collaboration with Madrid Foro Empresarial, Ibercaja and Agora News. During the event we were able to learn several real applications that the future Metaverse … Read more