Category: Brand Intelligence

The Branding Observatory analyses the importance of more human relationships between brands and people in its 11th edition

Madrid, 19 April 2023. At a time when technology is achieving major developments, brands have to establish increasingly human and close relationships with their audiences and communities. This is one of the main lessons learned from the 11th edition of...

9 March 2023

Key changes of the Draft Amendments to China’s Trademark Law

Since its implementation on 1st March, 1983, the current Trademark Law of China has been revised for four times in 1993, 2001, 2013 and 2019. On 13th January 2023, the China National Intellectual Property Administration (CNIPA) released the Draft Amendment...

7 February 2023

Necessity, opportunity and responsibility: this is how we experienced the “Legal Aspects of the Metaverse” presentation at ICAM

The Madrid Bar Association was the venue for the last stop of the “Legal Aspects of the Metaverse” on its specific roadshow of presentations that began last November. This also coincided with its editorial launch by La Ley, one of...

2 February 2023

PONS IP once again leads the historical trademark ranking in the EU for the 27th straight year

From the 127 European Union trade mark applications sent by fax to the old OHIM in 1996 to the nearly 10,000 annual applications registered in the European Union Intellectual Property Office (EUIPO) by e-filing in 2022, a great deal has...

16 January 2023

Administrative Invalidity and Revocation of Trademarks in Spain

Starting 14 January, applications for the invalidity and revocation of Spanish trademarks, trade names or international trademarks with effect in Spain must be submitted to the SPTO, except in the case that the counterclaim is used in a legal proceeding...

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Category: Brand Intelligence

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