From October 2, 2019, trademark owners will be able to obtain their brand protection in Brazil through the international registration of marks.
This country becomes the 105th member of the Madrid System. With this membership, one of the ten largest economies in the world and an important territory of Latin America is incorporated into the International System of Marks, being 121 countries in which trademarks can be protected through a single application process and paying a single set of fees.
Therefore, if you are interested in protecting your trademark in the Brazilian market, now is the time to consider this new way of protection that will enable a significant reduction in costs and access to a simpler registration process in a group of countries increasingly extensive.
In addition, if you already have an international trademark, you can extend your protection by adding Brazil to the international registration of such trademark.