As of June 17, 2019, trademark owners will be able to obtain protection for their marks in Canada through international registration.
This country has become the 104th member of Madrid System, which now consists of a total of 120 countries.
This system provides, by filing a single application and paying a single set of fees, trademark protection in the territories of its 120 member countries. It also facilitates the administration and subsequent management of trademark portfolios, as it allows registration to be maintained and renewed in a unified manner.
Therefore, if you want to protect your brand in the Canadian market, this is an option you should take into consideration because of how effective and economical it is.
In addition, if you already have an international trademark, thanks to the possibility of subsequent designation, you will be able to extend your protection, adding Canada to your international registration.
Canada has also adhered to the Nice Agreement concerning the International Classification of Goods and Services for the Registration of Trademarks, and to the Singapore Treaty on the Law of Trademarks, clearly aligning its trademark system with that of other countries and territories.
It should be noted that the Singapore Treaty includes the explicit recognition of non-traditional trademarks, including holograms, three-dimensional, color, position, movement and sound trademarks, which will facilitate their protection in this territory as well.