One of the most effective channels for brand visibility is the Internet, despite posing a strong threat in terms of misuse, phishing or cybersquatting fraud, and counterfeit.
Cybersquatting refers to the act of registering, using or trafficking a domain name to take advantage of the prestige of a trademark belonging to another company or person. It is one of the risks to which any business with a presence on the Internet is exposed, carried out with lucrative purposes in a fraudulent manner.
Last year, the number of cybersquatting cases handled by WIPO increased by 12%, reaching a new record with nearly 3500 cases.
From PONS IP, aware of this scenario and always with the firm commitment to protect the intangible assets of our clients, we have launched a service specialized in detecting, analyzing and eliminating counterfeits and misuse of online trademarks.
An innovative solution aimed at companies with an Internet presence and developed under machine learning and big data, which achieves an efficiency of over 95% in the online environment for any industry of activity.
The service has different types of protection, and requires a prior step involving a PONS IP audit and parameterization of the trademark portfolio:
- •Self Protection – After parameterization, the user performs the assessment of detected infringements and their subsequent reporting in the platform.
- • Shared Protection – PONS IP, after parameterization with the user, validates directly the possible trademark infringements, and sends them to the user for analysis and eventual deletion.
- •Premium Protection – PONS IP, after parameterization with the user, validates the trademark infringements and acts against those improper uses, agreed with the client, sending requirement and/or presenting objection.
The combination of our specialization in Intellectual Property, the use of this innovative legaltech solution and the methodology employed, enables us to offer a comprehensive coverage in trademark protection.
For more information, do not hesitate to contact our sales consultants specialized in intellectual property: