Close this search box.
Close this search box.
PONS IP does NOT close for holidays: July and August, very busy months
PONS IP does NOT close for holidays: July and August, very busy months

Share the news:


In these summer months, at PONS IP we continue sharing knowledge and informing about IP in all industries.

Last July, we once again became a reference point in media thanks to the conference “Innovation for a healthy diet” as part of the Innovators in the Third Digital Revolution series of conferences, organized by Fundación PONS and INNOVADORES by Inndux.At this meeting, the sixth to be held, our Director of Technology Transfer, Rafael Lopez, took the opportunity to share his knowledge in the field and offer his views on investments aimed to strengthen the industry. La Razón, reflects these comments on both its printed and online editions:

Country strategy for a field in the constant business disruption era– La Razón

Our Legal Consultancy team has analyzed several issues in the press and digital media such as Expansion and Trademark, among others. Our lawyers specializing in Audiovisual Law, Alejandro Díaz and Javier Galán, have discussed the thin line that exists between reality and virtual reality created by video game developers and the legal battles arising from this, in an article published in Expansión.

Los videojuegos: como la vida (jurídica) misma (Video games: As (legal) life itself)– Expansión

On the other hand, our lawyer and Head of International Trademark, Amparo del Río, explains the basic elements that can be considered by a Judge to issue a verdict in a registration, use and ownership case for Violeta Arnaiz, another PONS IP lawyer, also makes a brief analysis of the war between Kawhi Leonard and Nike over the intellectual property of the player’s logo.

Guerra Nike-Kawhi Leonard por la propiedad intelectual de un logo: ¿Cómo se explica? (Nike-Kawhi Leonard war for a logo’s intellectual property: How is that explained?)MARCA

Another relevant news that we like to share in this summary is our constant commitment to the Copyright of press summaries. For this, we join the companies that value and contribute to the sustainability of the communication industry, thanks to their fair compensation for private copying through the CEDRO license.

Expansión, in the article “¿Puede un insulto ser una marca?” (“Can an insult be a trademark?”), uses the controversial case of the American designer Brunetti as a reference, who has managed to register his trademark Fuct after eight years of struggle, in which the constitutional right of freedom of expression prevails over the provisions of the American Trademark Act.

On the subject of prohibitions for signs contrary to the law, public order or good customs, our Trademark Manager, Carmen González, discusses the fact that trademarks that are associated with positive values, are easily memorized and aesthetically pleasing have more success and last longer in the register.

“¿Puede un insulto ser una marca?” (“Can an insult be a trademark?”) – Expansión

In 2017, 3D printing generated $10 billion in business worldwide. It is estimated to exceed $250 billion by 2025. However, despite its rapid expansion, there are still many questions to be answered, both in the civil sphere and, of course, in the field of intellectual property rights. Our Of Counsel Jose Carlos Erdozain addresses this matter and much more, in the newspaper EL PAÍS, with Irene Cortés.

“Los desafíos legales de la impresión en 3D” (The Legal Challenges of 3D Printing)– El País

You can read the article here.

Some of the journalistic articles included in this website are protected by Copyright. If you wish to carry out the reproduction, distribution, public communication or transformation, in any medium and in any way, of any article with the employees of your company or with external personnel, contact CEDRO to obtain your own authorization ( /

If you liked this content, share it:

Listen to our podcast

“Invention Privileges”

episodio 2
Las marcas en la nueva economía digital
El segundo episodio de nuestro podcast “Privilegios de Invención” está dedicado a uno de los derechos de propiedad industrial más...
episodio 1
Patentes Biotecnológicas
El primer episodio estará dedicado a uno de los grandes campos de la innovación a nivel mundial, uno de los...


All the IP News

in your e-mail

Find out all the latest information on IP to boost the development of your organisation.

Subscribe to our bimonthly newsletter

In compliance with the provisions of the GDPR, the following is informed: Controller: PONS IP, S.A. (A-28750891). Purposes: send of electronic marketing communications related to the activities and services offered by PONS IP. Legitimation: Consent of the interested party [art. 6.1.a) GDPR]. Rights: Access, rectify, delete, limit, or oppose the treatment, request portability and revoke the consent given by sending an email to, including as a reference "EXERCISE OF RIGHTS". More information.

International Awards

and Recognitions

International Awards and Recognitions