PONS IP Latam Desk in Colombia celebrates six years of operations in the Andean country; a key anniversary for the company, as it was the climax of a great strategic commitment to promote the internationalization process of PONS IP, initiated in 2012 in China. From our headquarters in Bogota, our team of professionals has managed to bring our firm closer to our clients in this important economic development area, while improving the operational management of our clients in Europe and Asia that have an interest in this region. For Nuria Marcos, PONS IP managing director, the headquarters choice was no coincidence. “Colombia has been and still is one of the main focal points of economic development in Latin America, and one of the most committed countries to developing innovation as a driver for economic growth, especially in the public sector. After six years, we can confirm that choosing Bogotá as the center for all our operations in Latin America was the right decision,” said the firm’s chief executive.

Since we opened our PONS IP Office in Colombia on August 12, 2013, the global and strategic vision in Intellectual Property matters with which our firm supports Colombian businessmen has been a differential noted by our clients since the beginning. “They encourage us to continue along this path due to the satisfaction obtained through their appreciation and the actual benefits they have gained in their organizations by gradually incorporating and implementing the management of their intellectual property assets,” says Claudia Caro, director of the PONS IP Office in Colombia. The professional, responsible and ethical assistance has also been key to PONS IP’s value proposition and commitment to its clients. “We take our time to guide our clients in the strategy for distinctive marks and in copyright legalization, and we use alternative solutions for monitoring intellectual property rights, as well as protecting confidential information and business secrets.” explains our director at the Colombia office.

After six years working hard on the positioning of PONS IP in the LATAM innovation ecosystem, our intellectual property firm is now part of the benchmark companies’ network that supports public entities and companies, protecting and defending the results of R&D+i for both research organizations with public capital and technology-based companies, startups, entrepreneurs as well as medium-sized and large companies that are committed to innovation as the backbone of their growth.