In addition to leading the latest EU trademark filing ranking, PONS IP is at the top of a new ranking in the World Trademark Review (WTR) which, on this occasion, has distinguished us as a leading international trademark firm. The 2018 World’s Leading Trademark Professionals ranking honors the industry’s most prestigious professionals worldwide, including two of our managers: José Carlos Erdozain, Head of the Legal Department, and Isabel Cortés, Head of International Affairs. Thus, the journal recommends our company within the Enforcement and Litigation category, as well as in Prosecution and Strategy category.
WTR highlights the exceptional oratory skills and strategic intuition of our legal director. They believes that Erdozain “plays a leading role in dispute resolution; he litigates, mediates and negotiates with equal adroitness.” To create the ranking, WTR assesses the opinion of colleagues and experts from other IP companies, among other parameters.
As regards our International Affairs Director, Isabel Cortés, the journal highlights her experience and ability to supervise a wide range of international trademark issues. Cortés has been part of our team for more than 20 years, and this is the second consecutive year she is featured as an outstanding professional in this ranking.
WTR’s editorial on PONS
The journal dedicates these words to us after analyzing our activity in 2017:
“Prolific in brand rights registration, PONS IP functions like an in-house counsel team for a host of prestigious companies, shaping tailor-made prosecution strategies and implementing them with finesse. Its stature in administrative and judicial disputes is increasing too, earning the firm its first outing in the WTR 1000’s enforcement and litigation rankings: a number of new hires have caught the attention of fellow professionals. Eight offices scattered throughout the country ensure a smooth interface with Spanish brands; further footholds in China, Belgium, South and North America allow it to operate seamlessly across continents. Overseeing the international prosecution practice, 20-year veteran Isabel Cortés Martínez takes multifaceted branding mandates in her stride. Recent signing Jose Carlos Erdozain plays a leading role in dispute resolution; he litigates, mediates and negotiates with equal adroitness. “He is quick to understand the issues and has honed strategic instincts. ‘He is a good orator – very articulate’”.