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Trademarks and Brand Intelligence


Trademarks and Brand Intelligence

We help you successfully market your product or service by implementing strategies for the protection, defence and internationalization of your trademarks and domain names.

Leaders in trademark applications before the Spanish Patent and Trademark Office, and one of the leading firms in the European Union.


We align legal strategies based on the IP, with the global strategy of your business, marketing, and branding.

A competitive advantage

We enable the development of your brand from the earliest phases of creation and throughout its life cycle

IP Culture

We turn IP into your perfect and secure ally, whatever the size of your company or organisation.

Legal protection strategies for the entire life cycle of your trademark

The right global management of a trademark is what generates and defines its differential and competitive value in the market.

Comprehensive Management
of trademark

We create protection, defence and internationalization strategies for your trademarks and their domain names, to generate and define their differential and competitive value in the market.

Trademark portfolio audit

Analysis, degree of protection and sizing of your intangible assets to design the appropriate protection for the real needs of the company.

Study of

An essential step to register and launch your trademark safely. Analysis of identities and similarities.

Design and implementation of renowned strategies

Evaluation of the trademark’s reputation and obtaining its recognition before the different judicial and administrative procedures.

Design and implementation of internationalization strategies

Drafting and filing of registration applications anywhere in the world: national, European, and global.

Global surveillance

Protection and defence against improper use of the brand and infractions both in the Offline and Online markets through technology-based solutions: ALERTA (registration, customs, online and domain surveillance).

Domain name management

It is essential to register domain names associated with trademarks and advertising slogans, as well as monitor registration attempts and similar uses so that they do not affect the brand's online positioning in the future.

Defence of the trademark against attacks by third parties

In the event of a trademark infringement, the pre-defined strategy and our sophisticated defence services are established in place to solve any problem.


Technology-based solutions to protect your trademark


Technology and experience united against infractions and improper uses of the trademark in the market.

We incorporate the use of new technologies into legal practice to respond to the new challenges that organisations face.

Registry surveillance

We compare your trademarks with subsequent applications, and we manage to identify similarities or identical distinctive signs that pose a threat to your organisation’s trademarks.

Customs surveillance

This technological solution enables your trademark to be documented in access channels, preventing counterfeit products from reaching the market.

This technological solution enables your brand to be documented in the access channels
Technology-based solutions to protect your trademark
Digital surveillance

With this tool, we can detect, analyse, and eliminate Internet infractions, counterfeits and/or trademark abuse, worldwide, by monitoring the brand in the different channels applying Artificial Intelligence and Big Data.

Domain Surveillance

An exhaustive control over domain names and their registrations so that the identification of the trademark in the digital world is not compromised.


Create secure legal evidence of all the elements that make up your trademark

SAFE EVIDENCE combines qualified time stamps and advanced electronic signatures with Blockchain technology, offering total security and legal support for all types of digital documents or files.


Certifies the creation of a trademark, slogan, and figurative element in case its ownership is questioned.


Certifies information and/or knowledge exchange shipments.


Documents evidence of use and reputation of distinctive signs in trademarks and trade names.


We offer security and competitiveness for your trademark

Fill in the following form and our Trademarks and Brand Intelligence team will contact you.

In compliance with the provisions of the GDPR, in terms of data processing, the following is reported: Controller: Pons Consultores de la Propiedad Industrial, S.A. (A28750891) and Pons Patentes y Marcas Internacional, S.L. (B84921709). Jointly, PONS IP. Purposes: to respond to the content of your request. Legitimation: Consent of the interested party [art. 6.1.a) GDPR]. Rights: Access, rectify, delete, limit, or oppose the treatment, request portability and revoke the consent given by sending an email to, including as a reference "EXERCISE OF RIGHTS". More information.
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IP news related to Trademarks and Brand Intelligence

Imagen IP STARS Carmen 2024
Carmen González, Manager of Trademarks and Brand Intelligence at PONS IP, has been included in the ranking of the top 250 professionals in the world of intellectual property according to the specialised publication Managing IP, known as Top 250 Women...
Carmen González Candela, Director of the Trademark and Brand Intelligence Area at PONS IP, has been nominated in the category of “Practitioner of the Year (Patent & Trademark Attorney Firms)” for the Managing IP EMEA Awards 2024. Along with nine...
PONS IP once again has triple representation in the 2024 edition of the WTR 1000 -World’s Leading Trademark Professionals-, a list that is already a benchmark within the intellectual property sector worldwide and which each year individually recognises the main...

International Awards

and Recognitions

International Awards and Recognitions