IP Academy
A commitment to specialised IP training
In our strong commitment to disseminating the value of IP and training professionals in the sector, PONS IP, through PONS Business School, is committed to up-to-date value training based on years of experience and a consolidated position around market in around the global management of intangible assets.
Sharing value and knowledge to form highly qualified teams and professionals
IP Academy Trainings
Master in Intellectual Property, Competition and New Technologies. XVI Edition
PONS IP is committed to specialised training in Intellectual Property to train new professionals in the sector.
Through the Master’s Degree in Intellectual Property, Competition and New Technologies organized by PONS Escuela de Negocios, PONS IP’s active professionals participate as teachers, providing the latest knowledge in areas such as patents, processing and registration of trademarks, trade name protection, copyright and image rights or new technologies.
Expert Course Patents, Technology transfer, Competitive Intelligence, and Innovation
The course allows students to acquire key skills in the management of intangibles such
as ideas, patents, software, competitive intelligence, and their protection along the same. The student will be able to unravel, from the hand of some of the main business leaders of our country, the keys to competitive intelligence and intellectual property. They will learn about the complex universe of patents and their protection in an increasingly competitive and globalized landscape. As well as Technology transfer in highly convergent environments such as technology or biotechnology.
Expert Course on Distinctive Signs and Industrial Design
This course trains and equips students with the tools and skills related to the management and evaluation of trademarks and industrial designs, the registration procedure, the duration and incidences of the registered trademark, trademark law or its litigation and transfer. In addition, it will help them to develop practical cases that reflect real, everyday situations and expose them to decision-making situations and the application of similar tools and methodologies to those they will face in their future day-to-day work.
Expert Course on Intellectual Property and New Technologies
The course focuses on safeguarding the rights of authors, the protection of the creation, production, defence, and exploitation of the intellectual property rights of works and products that, through the new technological challenges of the sector, have multiplied. Our students receive the key knowledge to be able to tackle business, creative and technological management in an integrated manner. A global training allows them to respond to the needs of the industry, which currently has a strong demand for professionals specialised in this area.
Master in Representation and Management of Artists and Athletes. IX Edition
PONS Escuela de Negocios offers you the only specialised master’s degree in representation, where you will find all the tools to make the dream of making representation your profession come true.
The Master in Representation and Management of Artists and Athletes has become a reference program in the representation sector both in Spain and in Latin America since, in its slightly more than seven years of life, it has revealed itself as a vehicle privileged to access the professional universe of representation in the field of sport and creative industries.
Expert Course in Sports, Artistic and Cultural Law
The Sports, Artistic and Cultural Law Expert Course will allow you to obtain the necessary knowledge to manage effectively in the complex world of image rights management in diverse cultural industries.
Throughout the course, the student will be able to learn everything about representation contracts both in the artistic sphere and in sports. They will know the details of the special legal regimes and taxation in the various industries, and they will delve into concepts such as the right to honour and image as well as the safeguards of intellectual property.
The Trademark Journey®
The course is aimed at marketing professionals who are not specialists in legal matters and prepares them to understand the advantages offered by Intellectual Property rights, as well as their impact on the marketing strategies of their companies.
Intellectual Property applied to the marketing strategy PONS IP participates in The Trademark Journey course. Intellectual Property applied to marketing strategy.
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