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Domain names before branding?
Domain names before branding?

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Domain names before branding?

Domain names are a fundamental pillar within the protection, defense, and internalization strategy of the different trademarks, but what is really a domain name? Lourdes Martinez, Paralegal of the company, analyzes the situation.

A domain name is an identity on the Internet that serves to identify a company or person, assigning an address and being able to locate it on the web or through email accounts. In addition, this makes it possible to avoid cybersquatting, which could lead to fraudulent use of our image by third parties.

Instead of entering the IP address of a web server, we enter the name of the website, which is easier to remember. Web browsers access sites on the Internet through the IP address that helps to know on which server such a page is located.

There are several reasons why we should register a domain name, among which we highlight the credibility that this provides to a company, enabling to show a positive image to its clients, gaining prestige. In addition, it offers a professional image as presenting yourself to a client with your own domain is not the same as using a free domain, enabling them to remember your business in a more effective way.

It is necessary to emphasize that positioning in the search results helps to offer a competitive brand image, and that a good Domain Name in your favor will make it possible to go a long way towards generating traffic to your website and building your reputation, improving your sales.

At PONS IP, we advise our clients in the comprehensive process of registration, renewal, recovery, and monitoring of generic or territorial domain names.

For any questions, you can contact our Trademarks and Domain Names Department and we will provide non-binding guidance.

Lourdes Martínez Plaza.

PONS IP Spanish Trademark Department


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