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Data, the protagonist of Global Mobility Call
Data, the protagonist of Global Mobility Call

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Today marks the start of Global Mobility Call, one of the major events on mobility and one that will involve up to 10,000 professionals from around the world, nearly 500 speakers and 104 key companies in the development of mobility.

In this new edition, PONS IP participated in the panel moderated by Strategic Advisor Luis Ignacio Vicente del Olmo. In the session titled ‘How digital platforms are transforming mobility services. The potential of data in mobility’, the large number of attendees learned about recent developments in the use of data in the area of mobility. Some notable remarks included the fact that “a connected autonomous vehicle could generate approximately 4,000 gigabytes of data in a single day”.

Along with Luis Ignacio Vicente, this discussion included the participation of Rubén Gomes, Product Manager at Ulity; Francisco Huidobro, Director of Digital Services at Orange; Gabriel García, Bridgestone Mobility Solutions; and Irene López, Data Analysis Manager at Renfe.

Luis Ignacio Vicente del Olmo began the talk by presenting the speakers and then introducing the topic, “It is not a matter of collecting all types of information, but rather being able to detect what type of information adds value to people”.

Francisco Huidobro spoke next and commented on Orange’s position. “We work with usage data. If we ultimately know when and why the user uses the vehicle, it will be easier for us to offer them an ideal service,” he emphasised. This ideal service also involves “public-private collaboration”, replied Irene López, who added that “we must not forget that mobility is a service that we offer to citizens and it must be done under the best conditions”.

When it comes to providing a better service, Rubén Gomes and Gabriel García agreed that data must be used properly and the user must know the purpose of ceding them to a third party. Rubén Gomes explained that Ulity has “an analytics system to know which vehicles move and how. This helps us make better offers to drivers who are open to sharing their data”. Finally, Gabriel García concluded that “data collection is important, but within a certain context. We must have a pragmatic explanation and the consumer has to see a real benefit in sharing their data”.

During the session, one of the conclusions reached by the speakers was the importance and potential of data exploitation on digital platforms which are already transforming the business models of mobility services. By understanding data as “anonymous”, the panel participants emphasised that collecting this data is positive if it is done so with the purpose of offering an optimal service in which the end user is rewarded.

The event ended with Luis Ignacio Vicente del Olmo reflecting on the fact that “we are in a situation where data has become a daily part of our lives. Implementing it in mobility is the next step”.

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