The 2022 edition of the WTR 1000 (World’s Leading Trademark Professionals) is now official. This reference guide, which identifies the leading professionals and firms specializing in intellectual property worldwide, has once again recognized PONS IP‘s leadership in the Spanish and Colombian markets, both from the perspective of strategy and protection as well as legal defense in the trademark sector for its clients.
The WTR 1000, in its section aimed at professionals, has also recognized the excellent performance, transversality and innovative capacity of three of our main specialists in the design of protection strategies in the trademark sector: Isabel Cortés, Head of International Legal Affairs, José Carlos Erdozain, Of Counsel at PONS IP and Juan Camilo Amaya, Deputy Director at PONS IP’s office in Colombia. The three of them are listed among the best professionals in a ranking where only the top one thousand specialists in the field of management and defense of intellectual property assets at a global level are included.
Regarding Isabel Cortés, included in the ranking uninterruptedly since 2017, the international publication describes her as ‘a smart portfolio manager who is in great demand in a wide range of sectors’. On the other hand, WTR analysts recognize José Carlos Erdozain, with 25 years’ experience in the sector, for his ‘versatility and holistic approach’ to the cases he leads at PONS IP for its clients. Regarding Juan Camilo Amaya, WTR 1000 professionals point out his ‘key’ role and describe him as ‘a savvy strategist’ when managing and coordinating ‘major client trademark portfolios’, and designing asset protection strategies internationally from PONS IP’s LatAm Desk based in Bogota.
In its twelfth edition –and especially after the last two years were interrupted by the pandemic–, WTR 1000 has made an unprecedented effort in analyzing all the submissions made by firms, as well as all in-person, phone and written interviews held with hundreds of lawyers, solicitors and their clients over a period of four months in the 80 countries covered by its research.
